Sync WooCommerce Products to Google Shopping Easily
Enjoy Automated Updates, Central Management & Listing Optimization Also

Undoubtedly, Google is the search engine giant. And we can only estimate how many people search for products they want to purchase. With just this info, we can consider Google Ads good to bring in visitors to your site. However, Google has launched its shopping platform – Google Shopping.

Google Shopping basically doesn’t sell anything itself but lists the products that are available from various eCommerce sites like the one that you own. Sending your products to Google Shopping is very simple. You only need to:

• Create a Google Merchant Center account,
• Setup your shopping campaign in Google Adwords and
• Submit WooCommerce Products to Google Merchant

But, if customers don’t buy from Google Shopping Center, why send products there? The sweet answer to this question is that:

Google Qualifies Customers and Sends Them to Your Site to Complete the Transaction.

When a customer clicks on the product listing that you’ve made on Google Shopping, they’ll be redirected to your site on the specific product page. That’s the key point – Google Shopping offers you SEO benefits while aiding for Conversions.

What if the customers don’t click on your product listings on Google Shopping? The business model of Google Merchant Center is Comparison Search Engine powered by Pay Per Click. So you don’t spend a penny if customers don’t click on your listings. But that would be a problem and it has some simple solutions.

You want to invest on Google Shopping – How to make sure that your potential customers click on your listings and come to your site?
The answer to this question is on bit complicated but we’ll try to simplify it for you:

• Set up your bidding a bit higher so your ads are displayed in prominent places on the Google network.
• Improve the product title, description and image qualities on the feeds that you send to Google Shopping
• Make sure that you include the right keywords in the right places for your product listings.
• Make sure that your products are listed on Google Shopping under the right product category – navigation is a key aspect of product search.

However, the goal is not just to get the visitors to your site but it is to sell your products. So what can you do to optimize that?
Please check the basics and if you’re in need of some advanced tips you can consult with our Google Shopping Feed Experts here at ExportFeed.

• Provide correct product information regarding attributes, shipping and currency to the shopping so that the customers who are unlikely to convert don’t click on you ads.
• Make sure that your product information doesn’t contradict to each other on your WooCommerce site and on your Google Shopping listings.
• Also, keep thoughts about the necessary attributes that are required for each individual product to attract sales.