Pre-requisites
Before you’re able to publish a Bing Catalog File:
- Create a Bing Ads Account: Sign up for Bing Ads
- Verify your website through: Bing Webmaster Tools
- Add a Merchant Center Store: Create your Bing Merchant Center Store
*View the videos below for a complete video guide to setting up Bing Product Ads.
Step-by-step How To’s
- Install the Shopping Cart Product Feed Plugin
- Generate Bing Feed
- Upload catalog file to bing Bing video link
- Create your Campaign: Follow instructions after “Upload your catalog”
Bing! links
- Bing Merchant FAQ Bing Merchant FAQ
- Bing Support Topics Bing Merchant Center: It all starts here
- Bing Catalog Attributes Required Attributes
- Bing Categories Bing Product Taxonomy
- Bing Submitting Feed File Manually, via FTP or Automatically
Videos:
- Get to know Product Ads (2:03min)
- Product Ads setup step 1: Create a Merchant Center Store (2:58min)
- Product Ads setup step 2: Upload your product catalog (2:41min)
- Product Ads setup step 3: Create a Product Ads campaign (2:29min)