Depending upon the type of product or service that you are selling through your eCommerce sites, you can find out which stage of the buyers journey are most of your most of your potential customers. You can find the buyers journey stage of your customers by simply relating their situation with the type and range of products that you are selling and identifying your buyer’s persona. We will walk through in this article with the assumption that you are selling multiple products from multiple brands and try to generalize the ideas about how to improve buyer’s journey of eCommerce site, so, let’s begin.
