Listing your products on Amazon seems to be the most appropriate way to increase your sales. Even if you check through the Google Trends, selling on Amazon leading the retail industry by far than other popular marketplaces. Selling on Amazon is a way that anyone can generate side income or work full time to get a huge amount of profit after just a little workout.
Selling on Amazon is clearly a hassle-free process once you get started but you also need your eCommerce portal in order to get the process right. Before anything, let’s first check why and how should you send products from Shopify to Amazon.
Reasons to start selling products from Shopify to Amazon
- Amazon offers you to get started right away for registration and through access to the seller central platform.
- Customers can view and purchase the products immediately after listing your products on Amazon.
- If you want to let Amazon handle the storage and shipping part, you can start selling products using the Fulfillment by Amazon (FBA) program.
- If you want to take your products and make it available to the global customers, you are able to do so through different native Amazon marketplaces.
- Your product marketing efforts are supported by Amazon’s marketing strategies also which are always tested, proven and backed up with cutting edge technologies.
Sending product information from Shopify to Amazon
Many online business owners take Amazon as a competitor when the real scenario is not that. Amazon can help you boost your sales revenue for Shopify products. Most of the products that are sold through Amazon are being sold by online retailers. They’ve understood how Amazon operates and listed their products to sell through Amazon.
What do you need to know about sending products to Amazon?
It is the age of information and the one with enough amount is well equipped to undertake any task effectively. No one can deny that information is power. So let’s start powering you up to grow your business.
Information about Amazon marketplaces
The first point is your target market. As of writing this blog, Amazon has a total of 11 marketplaces to meet and deliver up to the expectations of global customers. Identify which Amazon marketplace holds the most potential sales for you.
You could choose to sell in Amazon Canada, USA, Mexico, Australia, Germany, Spain, Italy, India, and others. Make sure that you have the professional seller account if you want to sell bulk products on Amazon.
Identifying products you want to sell
Next, you need to identify the type of products that you want to sell on Amazon. This will be easy for you. You can check for the different sections of preferred Amazon marketplace like Today’s Deals and see if they are the products you have on your Shopify. If not, you can choose to sell products based on Amazon’s regional promotions. For eg: Great Indian sale on Amazon India. If you have some idea about dropshipping, you can also use techniques like sniping and others.
Make sure that you are planning to sell products that fall under the allowed product categories. Amazon has classified products as “Allowed product”, “products requiring approval” and “restricted products”.
The pricing of your competitors
Amazon is a marketplace but it also provides the feature to make a comparison between products. Ensuring that you are making the best offer is necessary because the best offer gets to win the Buy Box and enjoys way more sales than the normal listings. For this, you need to have competitive pricing and frequently update your Shopify to Amazon product feeds.
Product information you need to send
Different Amazon marketplaces have different requirements that you need to meet to accept your product information. This information is available to a seller when you have access to the Amazon Seller Central portal. Amazon has provided listing loader template and the information that you need to provide differs based on every product category and every Amazon marketplace.
Information is the power but to benefit from it, you need a well-optimized process.
Here is the process of how you can effectively send your products from Shopify to Amazon
If you are planning to set your primary sales channel as Amazon, it will be a very neat trick to manage your Shopify collections according to the product categories/departments of Amazon. Planning and implementing this will also improve the user experience for your Shopify visitors.
The effective process to integrate your Shopify shop with Amazon
Manage your Shopify Shop
If you are using images with promotional background and others, replace them with high-quality images with a white background. Keep the product titles informative (brand, model, color, size, gender, etc.), without promotional texts. Amazon will disregard keyword density so, you don’t need to implement that, rather add UPC, ISBN, GTIN values for your products.
Install ExportFeed App on your Shopify
You will find the ExportFeed app on the Shopify App Store. We have provided you with a Free trial without commitments so feel free to use and let us know if you have any questions. ExportFeed also helps you to map your product collections with Amazon categories. Though ExportFeed maps your Shopify product attributes to that of Amazon automatically, you can customize it also while creating or editing your product feeds. And the best part about using ExportFeed is that, when you sell products through one platform, the stock quantity on both platforms decrease.
Maintain and grow your seller ratings on Amazon
One common point about Google and Amazon is that, both of these love updated contents. Keeping your Shopify to Amazon product feed update will be necessary not just to keep your products updated on Amazon but also to increase your seller ratings. Next point is how fast you can deliver the orders.
Key takeaways
- Amazon is a marketplace that has grown globally and has almost become synonymous to the online retail giant.
- Shopify has beaten most of the traditional shopping cart platforms by offering a plethora of apps and effective hosting solutions.
- Sending your Shopify products to Amazon creates a lot of complications and product feed errors – even for the pros.
- You can escape most of the hassles by linking Shopify with ExportFeed cloud and directly upload optimized products, get order reports and maintain inventory quantity on both Shopify and Amazon.
It would be such a waste of time if you didn’t start selling your products from Shopify to Amazon even after having the information and support that you need. So why not start today. You can install ExportFeed app on Shopify and use our unrestricted version free for 7 days.
