Etsy is a marketplace where you can sell handmade products, unique items, and antiques. Its visitors are mostly from the USA and neighboring countries.
So, if you are planning to sell in a specific region, Etsy is one merchant that you should not miss listing your products with. And if you are already selling through your own Shopify-based store, ExportFeed offers you the unique opportunity of Shopify Etsy Sync.
Why the discussion about Etsy Vs Shopify?
Etsy allows you to create individual product listings and your own storefront. Shopify is itself a hosted eCommerce platform with many features.
Etsy is a marketplace, whereas Shopify is a platform. However, they both allow you to create your webshop easily and conveniently. This is the main reason why online shopping advocates debate Etsy vs. Shopify.
The main strength of Etsy is that it is popular among many loyal online customers who purchase on a regular basis. Shopify-based eCommerce sites mostly acquire visitors through advertisement campaigns. Another notable point about Shopify shop owners is that they are mostly engaged in the drop shipping business and craft products.
Are there some common points between Shopify and Etsy?
Shopify and Etsy can go hand in hand. You can benefit significantly from the Etsy marketplace if you are a Shopify-based business owner. And if you already own an Etsy storefront, it is highly recommended that you start your own Shopify store as well. Here are a few points about why you should create your own Shopify store even if you have an Etsy storefront.
Benefits of Selling on Shopify
- When you start your shop on Shopify, you enjoy the flexibility to add features from the app store.
- You don’t have control over the products and categories you can sell on Etsy, but you can send your handmade products from Shopify to Etsy.
- You increase goodwill and brand on the overall market when you own a Shopify shop. As for the Etsy storefront, your goodwill and brand recognition are limited to Etsy.
- Unlike Etsy, Shopify doesn’t charge a transaction fee, and your product listings on Shopify don’t expire in four months.
It may seem that selling on Shopify is by far better than selling on Etsy, but selling on Etsy also has massive positive points.
Benefits of Selling on Etsy
- Your products will be exposed to Etsy’s loyal customers, who are already accustomed to buying from that platform.
- The number of active buyers in the Etsy marketplace at the end of 2017 was around 33.4 million.
- Etsy takes care of the technical aspects, and you don’t have to worry about integrating payment gateways, upgrading server spaces, or experiencing other hassles.
- More than anything, Etsy has a dedicated team of marketing experts who ensure sales growth and that merchants listing products generate sales revenue through Etsy.
These are a few benefits of selling on Shopify and Etsy. If you get into details of the benefits mentioned, you don’t want to miss any of those. So what can you do?
Integrating Shopify store with Etsy
- Set up your Shopify shop. Then, while adding products, make sure that the products you want to send to Etsy are in different collections. Don’t mix up those products that you want to sell on Shopify only and those that you want to sell both on Shopify and Etsy.
- Create a seller account on the Etsy marketplace. To improve your goodwill, create your Etsy account name as the brand name that you use on your Shopify shop.
- Install a product feed management plugin on your Shopify shop. ExportFeed offers a free 7-day trial and a personalized demo. We recommend installing ExportFeed on your Shopify shop.
- Next, connect your Etsy store with your Shopify shop through ExportFeed. Then, select the products you want to upload to Etsy.
After completing this process, you have started to reap the benefits of selling on Shopify and selling on Etsy. Please let us know if you have more questions about Etsy vs. Shopify.
Reasons to use ExportFeed for Shopify Etsy Campaign
- ExportFeed app is available in the Shopify App Store, so you can install it and get started immediately.
- Product feed creation or even directly uploading products to Etsy from Shopify is a straightforward process.
- Your sales on Etsy are reflected on Shopify & sold quantity is reduced on Shopify for inventory management.
- You can customize your product attributes and map them with those of the Etsy marketplace within a few clicks.
- ExportFeed validates your products before you upload them to Etsy, so you reduce the chances of errors.
- If you’re using the ExportFeed app for the first time, we offer you a one-time free feed setup, even for a trial plan.
