Amazon is one of the most popular e-commerce platforms and if you want to be a successful business, it’s almost a given that your products have to be listed on it. But, there are thousands of products listed on Amazon. And, there’s also the ever-changing A9 algorithm in play for Amazon product search results.
So, how do you increase product visibility on Amazon searches?
Use keywords your clients would use
When selecting keywords, think like your audience! What keywords would you enter if you were looking for your product? Think like your customer and enter keywords they would use to find your product. To stand out, also use innovative keywords that a client may enter in their search. For example, if you sell barstools, you might include keywords such as “leather”, “solid wood” or “rustic” so your stools would show up in a potential customer’s search.
Make an attractive offer
Amazon automatically rates products higher in searches if an offer is included with it. Even if you decide later on to no longer provide this offer, it will still show up in your product’s sales history.
Get positive reviews
If you provide quality products and customer service and get positive reviews from your customers, Amazon will want to have your products show up in their searches. Why? If they’re providing the buying public with great products and positive shopping experiences, people will only continue to shop through them. So, happy customers mean happy Amazon!
List more products
Even Amazon recommends that you list up to 40 products! Listen to the experts and list as many products as you can; this will only generate more exposure for your eCommerce business. Remember the quantity of the product only will not help you, you need to maintain quality service while staying competitive also.
Create product bundles
By creating bundles, you give your visitors more options and more products. The customer will see more of what they’re looking for and with an assumed discount, even if it’s less shipping costs by ordering more products from you, it is one of the best ways to convince them to make a purchase.
PS: Post was last updated on October 25, 2018.
